Recover the revenue
you didn't know you lost.
Theroux puts a dollar value on your UX by showing where users get stuck, where revenue is leaking, and how to fix it.
Start your free audit →Your funnel health,
at a glance
One screen shows everything that matters: your health score, monthly revenue leakage, conversion rate, and the three most expensive friction points. No digging through tabs or reports.
- Health score (0–100) with real-time colour coding
- Monthly leakage estimate in dollars
- Top 3 friction points ranked by revenue impact
- Funnel step sidebar with step-by-step conversion rates
8 required fields vs. 4-field benchmark. Users lack the ability to complete — too many decisions create friction that overwhelms motivation.
Remove optional fields from the initial view. Use progressive disclosure to collect secondary information post-conversion. This reduces cognitive load and restores the ability to complete.
Diagnose the why.
Fix what converts.
Theroux analyses every step of your funnel through the lens of behavioural science. Each friction point is classified by root cause — ability, motivation, or trigger — so you understand exactly why users drop off and what to change.
- Rooted in the Fogg Behaviour Model (Ability × Motivation × Trigger)
- Every friction point classified by behavioural root cause
- Targeted fix recommendations that address the specific barrier
- Benchmarked against industry standards to quantify the gap
- No code, no tagging — just URLs and your funnel data
See exactly where
people drop off
A visual funnel chart shows visitor flow through every step, colour-coded against industry benchmarks. Instantly spot which steps are bleeding revenue and how far below benchmark each conversion rate falls.
- Horizontal bar chart with visitor counts at each step
- Colour-coded benchmark comparison (green / amber / red)
- Revenue gap per step in real dollars
- Friction points nested under each funnel step
Every friction point
gets a dollar figure
Theroux combines your ARPU, traffic volume, and industry benchmarks to calculate how much each friction point is costing you every month. Stop guessing which fixes matter — let the numbers decide.
- Monthly + annual revenue impact per friction point
- ARPU-weighted calculations using your real data
- Industry benchmark comparisons by funnel step
- Aggregate cost breakdown by category
Know exactly what
to build next
Every friction point becomes a ranked fix with impact, difficulty, and a priority score. Quick wins are highlighted so your team can ship high-ROI improvements first.
- Ranked by impact × ease for maximum ROI
- Quick win badges on easy, high-impact fixes
- Status tracking: open → in progress → fixed → verified
- Revenue recovered counter as fixes ship
Prove your fixes
moved the needle
Upload new funnel data after shipping fixes. Theroux automatically compares before and after, showing exactly which improvements recovered revenue and how much.
- Side-by-side delta cards for cost, points, and conversion
- Step-by-step conversion rate comparison
- Revenue recovered calculation in real dollars
- Build a track record of UX impact over time
Three steps. Five minutes.
No code to install. No tags to manage. Just paste your URLs, upload your numbers, and let Theroux do the rest.
Paste your funnel URLs
Add the URLs for each step of your conversion funnel — landing page, sign-up, checkout, confirmation. Desktop and mobile screenshots are captured automatically.
Upload your numbers
Drop in a CSV with visitor counts per step plus your ARPU. Theroux uses this to calculate the exact dollar impact of every friction point it finds.
Get your audit
In minutes, Theroux delivers a complete friction audit with screenshots, revenue attribution, and a prioritised fix list your whole team can act on.
Ready to put a dollar
value on UX?
Your first audit is free. No credit card required. See exactly where your funnel is losing money — in minutes.